Why ARMIS

ARMIS started with a personal frustration. I play padel competitively. I'm outdoors a lot. I wanted a sunscreen I could genuinely wear every day — matte, no white cast, no greasy film, something that worked under Indian heat without thinking about it. I tried everything on the market. The men's grooming brands use dated formulations and treat sunscreen as filler. The good science brands are formulated and marketed for women. Nothing spoke to me as a consumer. When I started researching, I realised nothing spoke to Indian men at all. That's what ARMIS is built for. Not another grooming catalog. Not a unisex science clone. A focused daily protection brand for men who want something that actually works in real life. One hero product. Matte. No white cast. Built for Indian conditions. ₹349. Shivam Khanna Founder, ARMIS